nice Neotech targets business volume of Rs 500 Cr

Incepted in 1997, nice Neotech Medical Systems Pvt. Ltd. has emerged as one of the fastest growing healthcare solutions companies in India. In an interview with MEA, the company’s Senior General Manager Anil S gives an overview of their business strategies and future roadmap.

It is a known fact that the medical equipment at nice Neotech Medical Systems is designed to meet the everchanging complex needs of the ‘health care’ industry. Can you brief our readers regarding the growth of nice Neotech Medical Systems from its inception?

nice Neotech Medical Systems Pvt. Ltd. was established in the year 1997. ‘nice’ stands for ‘Neonatal Intensive Care Equipment’ which aptly amplifies the objectives of the organisation.

Since its inception, nice Neotech Medical Systems Pvt. Ltd. has established itself as one of the fastest growing, innovative healthcare solutions companies in India, with in-depth knowledge and rich experience of its technical team. Complete range of neonatal, approximately over 30 products have been developed at our own manufacturing setup. All the products are being manufactured at our own manufacturing set up at Chennai under the supervision and able guidance of an excellent, proficient leader who is a pioneer in the neonatal industry for over 4 decades. Fortunately, he is a founder of nice Neotech. We salute our Founders Mr. P. Wilson and Mrs. Sheeba Wilson and admire them. They are the real role model of this industry who have never thought of ROI and have been investing all their time, money and efforts since past 22 years in providing the best quality products that fulfil the neonatal segment expectations. Our presence is all over the country from Jammu to Kanyakumari and we export our equipment to almost 20 different countries in the world.

In 1997, we had started with one product called Infant Radiant Warmer and today we have all ranges of neonatal equipment, over 30 products, which cover the requirements of neonatal, infant and pediatric. Absolute thoroughness at all levels, close co-operation with medical organisations, continual monitoring, and updated technology have been the strengths of nice Neotech.

Mr. Anil, we are aware that nice Neotech Medical Systems manufactures a huge spectrum of medical equipment. Please brief our readers regarding the broad range of products manufactured by your company.

nice Neotech designs products as per world standards which symbolise excellence in form, function, quality, safety, sustainability, and innovation, and communicates that the product is usable, durable, aesthetically, appealing and socially responsible and most userfriendly.

Our product range include Infant Incubator, Infant Transport Incubator, Infant Radiant Warmer with T – Piece Resuscitator & Phototherapy, Infant Radiant Warmer, Infant CFL Phototherapy, Infant LED Phototherapy, Bubble CPAP System, Heated (Respiratory) Humidifier, Infant T – Piece Resuscitator, Infant/ Neonatal Fiber Optic Transilluminator, Oxygen Analyser, Infant/ Neonatal Respiration Monitor, Infant Observation Trolley, Infant Weighing Scale, Oxygen Hood, Air Oxygen Blender, Medical Air Compressor, Reusable/ Disposable Breathing Chamber, Reusable/ Disposable Breathing Circuit, Nasal Mask, Nasal Prongs, Head Bonnet, and Eye Mask etc. Our products have very simple and self-instructive software, electrical and electronics components, which help the user navigate easily through the software. The simple i-sense technology with complete operating and service manual reduces the downtime in case of maintenance. Our products are equipped with numerous exciting features.

Among the broad range of high-quality products manufactured by your company, which product according to you would you rate as your star product and which is the product that has given you the highest brand recall?

It is really hard to define as all our products have unique features and have a very good response from the market point of view. Few of our products such as Bubble CPAP, Respiratory Humidifier, T-Piece Resuscitator, air oxygen blender, and reusable or disposable breathing circuit have a special demand in the market, as these products stand high, quality wise.

What do you have to comment regarding the standards of manufacturing of medical devices in India and what do you predict about the future scenario regarding the manufacturing of medical equipment in India?

Presently, a very few companies are into the manufacturing of medical devices to meet the supplies, as the quality of products are in high check as most of the products (parts) are being imported from different countries in low cost and assembled here hence, the standard of products fail to match. Thereby, there is great scope for those companies who have their own manufacturing set up and are able to provide products as per the global standards. Future scenario regarding the manufacturing of medical equipment shall be choosy as ROI of this industry is very low.

Does your company plans to launch any new highquality products in the Indian market?

Yes, we have a few products which are in process and shall be launched in the next year, i.e. Infant Radiant Warmer with T-Piece Resuscitator and Phototherapy with LCD display, Baby Incubator with LCD display, CNS (Central Nursing Station), whole-body cooling and nCPAP with LCD display etc.

What according to you are the future plans and growth strategies that lie ahead for nice Neotech Medical Systems? Where do you see nice Neotech Medical Systems in the next 10 years?

Our founders’ vision is very clearly defined as nice Neotech shall be leading the world in neonatal segment where we will have a complete range of neonatal segment products in our basket. Their vision is that in the next 10 years, we shall have a team of 1,000 talented people and the business volume shall be Rs 500 crore and our company shall be among the best working places.

In regards to our further growth plans, we are discussing with the world’s great leaders of healthcare industry for strategic partnership as we believe that their presence in the international market and our products with exceptional features will offer best quality products and services to the globe in the neonatal segment. However, we further intend to work with like-minded strategic partners in the medical device industry throughout the globe. Our focus lies in creating new generation medical devices in the neonatal segment which shall meet all the parameters with simple technology and low-cost maintenance.

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