More than 75 per cent of the Ayurveda business today is with the private sector, and therefore engagement with private sector has become critical – towards this CII organised the “2nd Ayurveda Conclave: Vision 2022: Roadmap to Achieve Three Times Growth in Market Size” in November 2018, New Delhi. The event saw the presence of representatives from both private and government sectors.
The government has undertaken big initiatives to popularise Ayurveda in India as well as overseas. Speaking at the event, Vaidya Rajesh Kotecha, Secretary MoAYUSH mentioned that Ministry of Defence and Ministry of Labour have agreed to start AYUSH related services. In addition, entry level accreditation by the National Accreditation Board for Hospitals has been initiated for AYUSH healthcare facilities that would help them procuring soft loans, a subsector skill council for AYUSH has been established for skilling of AYUSH professionals and MoUs with 15 countries have been signed with 13 more in the pipeline.”
Advocates of AYUSH have been keen on becoming a part of Ayushman Bharat post its announcement. Towards this, Dr Vinod Paul, Member, NITI Aayog re-iterated Dr. Trehan’s point on demystification. “This will help build standard treatment guidelines that will ensure uniformity in treatment protocol across the states and its easy governance”. He added that the government is open to proposals but expects them to comply to current standards and regulations.
According to industry leader, Rajiv Vasudevan, Chairman, CII Core Group of Ayurveda and CEO AyurVAID Hospital the different stakeholders of Ayurveda talk about different aspects which makes this sector highly segmented. “We need to unify them in order to perceive the hugeness of the sector. Unless Ayurveda is implemented in government initiatives such as Ayushman Bharat and National Nutrition Mission its true potential cannot be tapped” he emphasised.