Medical device makers seek upto 18% price hike

Hike required to neutralise impact of rupee depreciation & inflation, MTaI says.

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Medical Technology Association of India (MTaI), which represents medical-device companies, has asked for an increase of up to 18 per cent on MRP of medical devices including stents and orthopaedic knee implants due to depreciation of the rupee and inflation, which has led to an increase in import cost.

Rupee has depreciated 13.13 per cent against the US dollar and 12.33 per cent against Euro in last one year. Wholesale price inflation has hovered between 4 per cent and 5 per cent during this period. The current regulatory framework in India mandates price ceiling for scheduled devices like stents and orthopaedic knee implants and allows only upto 10 per cent increase in Maximum Retail Prices (MRPs) of regulated nonscheduled devices like catheters, heart valves, etc.

The government had fixed price ceiling for stents and knee implants in 2017 based on landed cost of these devices in India. The rupee depreciation has increased the landed cost by around 14 per cent.

“The dual effect of weakening of currency and inflationary trends is creating an extra-ordinary situation and the medical device companies are finding it increasingly difficult to sustain the supply of medical devices in the present situation. Longterm cross subsidisation to keep the supplies is not healthy for the growing medtech sector. The present situation calls for an increase in our net realised prices,” MTaI Chairman and Director General Pavan Choudary said.

Para 19 of Drug Price Control Order (DPCO) 2013 allows the government to revise the prices of drugs under extra-ordinary circumstances. “Notwithstanding anything contained in this order, the Government may, in case of extraordinary circumstances, if it considers necessary so to do in public interest, fix the ceiling price or retail price of any drug for such period, as it may deem fit and where the ceiling price or retail price of the drug is already fixed and notified, the Government may allow an increase or decrease in the ceiling price or the retail price, as the case may be, irrespective of annual wholesale price index for that year,” the Para 19 states.

Choudary said, “The government should allow a 14-18 per cent increase in the ceiling price of all notified medical devices (including stents and knee implants) this year and not stick to the 10 per cent ceiling on MRPs as per the DPCO 2013 given the unprecedented depreciation of the rupee and other inflationary trends.”

Choudary added, “MTaI believes unreasonably high trade margins are a major contributor to the increased MRP of medical devices. This is supported by 4 independent government reports namely, CCI- Policy Note on Affordable Healthcare (October 2018); NITI-Aayog’s Concept Note on Medical Devices (July 2018); NPPA’s report on overcharging by hospitals (February 2018) and Report of the Committee of High Trade Margin in the Sale of Drugs, 2016 (DOP Report). MTaI strongly recommends Trade Margin Rationalisation from first point of sale, which is the price to the distributor, as recommended by DOP Report and as suggested by NITI Aayog’s concept note, as this could bring in affordability. It would also ensure the continued availability of medical devices and investments in capacity building in this sector, which is crucial for the success of Ayushman Bharat (PMJAY). The trade margin rationalisation should replace any suboptimal regulatory instruments such as price control.”

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